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Mission

To develop the physical, mental and social skills of children; by introducing the most reliable brands of toys and baby care that meet with international standards.Allowing kids to have endless hours of fun and care.

Vision

Being the hub for parenting consultancy & the trusted destination for kid`s toys and baby care products.

Our Core Business

Our core business relies on B2B operations supported by a dedicated purchasing, sales and marketing teams who are fully aware of Cecil valuable objectives ,competencies and policies .

Cecil is a mother company for a subsidiary company called Mega Brands Co. founded in 2012 with the aim to increase Cecil imports and sales targets.

In addition, Cecil owns and operates a retail called Fun Factory (3 branches) where we experience direct selling and interactions with end users.

25 Years Of Success

In less than 25 years, Cecil succeeded to become one of the top three shareholders in the toys market and sole distributor for more than 22 international brands.

The choice of brands was never randomly made but based on in-depth study and research to the market needs, new trends and conforming with international safety standard. It has always been our pleasure to introduce new creative& reputable brands to the market and it will always be our initiative to bring everything New to the market.

Ultimate Goal

Cecil is keen on fostering ties with its strategic toy suppliers and business partners to ensure customer satisfaction with the featured brands. Our ultimate goal is to welcome generations of kids with creative fun and care with giving their safety a priority & ultimate attention.

It’s our pride that we succeeded to solve the tough equation of reasonable price, good quality and we have these premiums as our competitive edge in the market.