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Our Services

Importing

In less than 25 years, Cecil succeeded to become one of the top three shareholders in the toys market and sole distributor for more than 22 international brands.

It has always been our pleasure to introduce new creative & reputable brands to the market and it will always be our initiative to bring everything New to the market.

Our Brands
Cecil brands are consistent with our vision, mission and objectives.
Cecil branding strategy depends on empowering Cecil brand name values and demonstrating premiums in the brands we are featuring.
We believe that our edge is not fully gained from our history & good reputation in the market but also from the power of our brands.
Quality, Safety & Value for money are our major competitive edge in the market and our main motivators to introduce any new brand to Cecil family.
View Our Brands

Distribution

Cecil is dealing with more than 100 retailers covering all over Egypt and including Cairo, Alexandria, Mansoura, Giza, Assyout, Tanta, Sharkia, Sharm El Sheik, Hurghada, Portsaid, Suez & Ismalya.

Cecil has been engaged in a long term relationship with its clients whom we believe are our business partners and our monitor to fill the market gaps and get more insights about customer requirements.

Cecil is now working with the major Egyptian toys retailers covering by that various sectors among them:

Toys & baby shops
Book Stores
Hyper Markets

Retail

The stores are opened with the aim of getting more insights about customers’ needs and preferences, so we can serve them better and be ready to serve their requirements.

Opened in 2008 with the concept of being the neighborhood toys shop. In less than 8 years, we were able to open 3 branches to cover key areas Heliopolis – Mokatam – Al Rehab.

Heliopolis: +201025553917

Mokatam: +201025553906

Rehab City: +201025553901