Why Cecil

Cecil group is owned and managed by powerful team, The group has workforce of over than 50 Employee.
The Company is managed through six main sectors

We believe that our employees are the most important assets for Cecil; their loyalty to the organization along with their understanding our objectives and competencies.






Human Resources

Cecil Core Competencies
Results Orientation

Indicates through actions and decisions a sense of importance to get the job done; focuses on the most important things; take actions to overcome obstacles and seeks solutions. Acts as a self-starter and takes actions pro-actively to achieve goals that are timely, in line with or exceed expectations and required business results.

Leading & Empowering

Uses appropriate methods to develop, motivate, and guide individuals and teams toward organizational goals. Encourages, supports and inspires others to develop confidence, capability and to realize their full potential.
Delegates work and allocate decision-making authority to appropriate others to maximize the organization’s and individuals’ effectiveness.

Communication & Teamwork

Communicates clearly and effectively with a diverse range of people; listens effectively and invite response, and takes accounts of their views. Has the ability and desire to work cooperatively with others on a team.  Establishes and maintains good working relationships.

Customer Orientation

Meeting customer needs; building productive long term customer relationship; & taking responsibility for customer satisfaction and loyalty.

Integrity and Commitment

Interacts with others in a way that gives them confidence in one’s intentions and those of the organization.  Displays high standards of ethical conduct and honesty; contributes to maintaining the integrity of the organization; understands the impact of violating these standards; is trustworthy.

Adapting & Responding To Change

Responds and seeks out opportunities to create effective change. Open to change, suggests ideas for improvements to the way things are done. Maintains effectiveness when experiencing major changes in work tasks or the work environment; adjusts effectively to work within new work structures, processes, requirements, or cultures.

Quality of Work

Ensures that one’s own and others’ work and information are complete and accurate; carefully prepares for meetings and presentations; follows up with others to ensure that agreements and commitments have been fulfilled.

Planning & Organizing

Develops clear and efficient courses of action to achieve goals for self and others. Sets priorities and allocates time and resources, schedules activities, monitors and manages plans, standards and time.

Marketing Activities
Above and below the line advertising

Cecil gives a prime attention to outdoor advertising especially for featured brands inside the stores like shelf talkers, activations, banners, posters, lightbox, windows & other.

Sales Promotion

In our attempt to promote sales and meet planned targets we offer sales promotions on quarterly bases.
Our sales promotion might include extra discounts, gift vouchers, giveaways or free products.
We believe in the power of these promotions not only in increasing sales but retaining our clients and keep them loyal to our brands.

Digital Marketing

As the world in now turning digital, we are as well following the turned a giving prime attention to digital advertising including social media, email marketing, SMS campaigns ,websites ,blogs ,ad words ,SEO and web advertising.

Public Relations

Magazines & Directories

We are keen to exist in local magazines and official directories for mothers, parenting and kids where we can reach the mass of our target audience.


Cecil has been keen to participate in several Local & international exhibitions.

Local Exhibitions

Cecil attends Local exhibitions as exhibitor with the aim to promote for its brands among local vendors,such as:
The international Book Fair
Inter-build Fair
Defile Kids Fair

International Exhibitions

Cecil attends international exhibitions as a visitor to explore new brands and trends, such as:
Hong Kong Toys and baby care Fair
Numberg Toy Fair
Cologne Kind and Jugend Fair