Trusted Destination for Toys & Baby Care

Founded in 1992 and head quartered in Cairo along
with more than 100 clients covering key destinations in Egypt.



Services That We Serve With Extra Care

In Less Than 30 Years, Cecil Succeeded To Become One Of The Top Shareholders In The Toys & BayCare Market and sole distributor for more than 19 international brands.

More About Us

Importing

Cecil is the exclusive agent for more than 19 international top brands in Egypt and has been engaging in a long-term business relationship with its suppliers.

Distribution

Cecil is one of the top leading distribution companies that deals with more than 100 retailers covering all Egypt.

Retail

In 2008 Cecil introduced a retail chain called “Fun Factory Stores” to gather more insights about customers’ needs and preferences, so we can serve them better.

Management Team

The Company Is Managed Through Six Main Sectors

History

Here Is More Information About Our History


» Our story began in 1992, by name of Cecil International Corporation, Head quarter in Cairo, as a sole agency for more than 19 international brands for toys and baby care products, sale through more than 100 clients covering the vast key destination all over Egypt. Cecil has become one of the top shareholders in the market by providing quality, safety, and affordable brands, which capture our aspiration of being the best in everything we do.

» In order to interact directly with consumers, Cecil has obtained and operates its own retail brand (Fun Factory stores) which has four branches.


» In 2012 Cecil established a subsidiary company (Mega Brands) to increase its market share.

» Our core business relies on business to business operation, Cecil business philosophy is based on a family environment, as teams of Finance, Purchasing, Warehouse, Marketing, Sales, and Human Resources, have core competences and are committed to Cecil's Objectives.

» Cecil always building tight ties with its strategic business partners to ensure consumers' satisfaction.

Global Brands

We Have Many Exclusive Global Brands

Winfun

Winning is only half of it, having fun is the other half

Melissa and Doug

When you pretend anything is possible

Stephen Joseph

Let us brighten your day

Cubic Fun

Joy of dimensional

Motor Max

Design, manufacture and sell high-quality toys

Dolu

Toy Factory

K's Kids

We are kids lovers

SES

Fun, Safety and Developments

Let's

Let's have fun

Dream Baby

Growing Safely

100+

Clients

30

Years of Success

19+

Exclusive Global Brands

About Us

Here Are More Information About Us

Core


  • Our core business relies on B2B operations supported by a dedicated purchasing, sales and marketing teams who are fully aware of Cecil valuable objectives ,competencies and policies.
  • Cecil is a mother company for a subsidiary company called Mega Brands Co. founded in 2012 with the aim to increase Cecil imports and sales targets.
  • In addition, Cecil owns and operates a retail called Fun Factory (4 branches) where we experience direct selling and interactions with end users.

History


  • In less than 29 years, Cecil succeeded to become one of the top three shareholders in the toys market and sole distributor for more than 19 international brands.
  • The choice of brands was never randomly made but based on in-depth study and research to the market needs, new trends and conforming with international safety standard.
  • It has always been our pleasure to introduce new creative & reputable brands to the market and it will always be our initiative to bring everything New to the market.

Ultimate Goal


  • Cecil is keen on fostering ties with its strategic toy suppliers and business partners to ensure customer satisfaction with the featured brands.
  • Our ultimate goal is to welcome generations of kids with creative fun and care with giving their safety a priority & ultimate attention.
  • It’s our pride that we succeeded to solve the tough equation of reasonable price, good quality and we have these premiums as our competitive edge in the market.



WHY CECIL?

Cecil Has Been Engaging In a Long-term Business Relationship With Its Clients and Suppliers


  One of the top shareholders in the toys and baby care market founded in 1992.

  Exclusive agent for more than 15 international top brands in Egypt.

  Perceived by customers as their trusted, affordable and safe destination for toys and baby care products.

  Dealing with more than 100 retailers covering most of Egypt governorates like:
       (Cairo - Alexandria – Giza - Tanta - Mansoura - Zakazik - Ismailia - Port Said - Asyout - Hurghada - Sharm Elshiekh).

  We have strong logistics and supplychain with our own vehicles for door to door delivery.

  We have double digits growth year over year.

  Having its own building including warehouse, showroom and management.

  Working by its own fund.

  We have very successful records of achivements with our international brands.

  We have our own strong retail channel.

  We are very experienced in the market and industry for more than 30 years.

Distribution Channels

We Distribute Products Through Three Channels

INDIRECT SELLING

Cecil deals with more than 100 retailers covering all over Egypt including Cairo, Alexandria, Mansoura, Giza, Assyout, Tanta, Sharkia, Sharm El Sheik, Hurghada, Portsaid, Suez and Ismalya.

Cecil has been engaging in a long-term business relationship with its clients whom it believes are business partners and the monitor to fill market gaps and to provide more insights of customers needs.

Cecil works with the major Egyptian toys and baby care shops, gift shops, book stores and Hyper Markets to reach the widest range of market segments.

80% of Annual Revenue

DIRECT SELLING

Opened in 2008, Fun Factory stores was introduced to gather more insights about customers needs and preferences, so we can serve them better. Fun Factory mission is to be the neighborhood toys shop. In less than 8 years, four branches were opened to cover key areas Heliopolis, Mokattam ,Al Rehab and Zayed.

15% of Annual Revenue

ONLINE SELLING

Online selling portals started in 2012 as a new distribution channel. They proved validity in boosting annual sales and increasing consumers’ awareness and brands’ recognition. Cecil works with the most reputable online stores as an official seller.

5% of Annual Revenue

Contact Us

Headquarter: 156 Street, Building 12, Block 20042, Western ext., 1st Industrial Area, Obour, Egypt.