In Less Than 30 Years, Cecil Succeeded To Become One Of The Top Shareholders In The Toys & BayCare Market and sole distributor for more than 19 international brands.
More About UsCecil is the exclusive agent for more than 19 international top brands in Egypt and has been engaging in a long-term business relationship with its suppliers.
Cecil is one of the top leading distribution companies that deals with more than 100 retailers covering all Egypt.
In 2008 Cecil introduced a retail chain called “Fun Factory Stores” to gather more insights about customers’ needs and preferences, so we can serve them better.
The Company Is Managed Through Six Main Sectors
Here Is More Information About Our History
» Our story began in 1992 as Cecil International Corporation, with headquarters in Cairo, as the sole agent for more than 19 international brands of toys and baby care products, sold through more than 100 clients covering the vast key destinations throughout Egypt. Cecil has become one of the top shareholders in the market by providing quality, safe, and affordable brands that capture our aspiration to be the best in everything we do.
» To interact directly with consumers, Cecil has obtained and operates its retail brand (Fun Factory stores), which has four branches.
» In 2012, Cecil established a subsidiary company (Mega Brands) to increase its market share.
» Our core business relies on business-to-business operations, and Cecil's business philosophy is based on a family environment, as teams of finance, purchasing, warehouse, marketing, sales, and human resources have core competencies and are committed to Cecil's objectives.
» Cecil always builds tight ties with its strategic business partners to ensure consumer satisfaction.
We Have Many Exclusive Global Brands
Winning is only half of it, having fun is the other half
Making Toys
When you pretend anything is possible
Let us brighten your day
Joy of dimensional
Design, manufacture and sell high-quality toys
Toy Factory
We are kids lovers
Fun, Safety and Developments
Growing Safely
Bringing Creativity to Life
Expert in baby feeding
Clients
Years of Success
Exclusive Global Brands
Here Are More Information About Us
Cecil Has Been Engaging In a Long-term Business Relationship With Its Clients and Suppliers
One of the top shareholders in the toys and baby care market founded in 1992.
Exclusive agent for more than 15 international top brands in Egypt.
Perceived by customers as their trusted, affordable and safe destination for toys and baby care products.
Dealing with more than 100 retailers covering most of Egypt governorates like:
(Cairo - Alexandria – Giza - Tanta - Mansoura - Zakazik - Ismailia - Port Said - Asyout - Hurghada - Sharm Elshiekh).
We have strong logistics and supplychain with our own vehicles for door to door
delivery.
We have double digits growth year over year.
Having its own building including warehouse, showroom and management.
Working by its own fund.
We have very successful records of achivements with our international brands.
We have our own strong retail channel.
We are very experienced in the market and industry for more than 30 years.
We Distribute Products Through Three Channels
Cecil deals with more than 100 retailers covering all over Egypt including Cairo, Alexandria, Mansoura, Giza, Assyout, Tanta, Sharkia, Sharm El Sheik, Hurghada, Portsaid, Suez and Ismalya.
Cecil has been engaging in a long-term business relationship with its clients whom it believes are business partners and the monitor to fill market gaps and to provide more insights of customers needs.
Cecil works with the major Egyptian toys and baby care shops, gift shops, book stores and Hyper Markets to reach the widest range of market segments.
Opened in 2008, Fun Factory stores was introduced to gather more insights about customers needs and preferences, so we can serve them better. Fun Factory mission is to be the neighborhood toys shop. In less than 8 years, four branches were opened to cover key areas Heliopolis, Mokattam ,Al Rehab and Zayed.
Online selling portals started in 2012 as a new distribution channel. They proved validity in boosting annual sales and increasing consumers’ awareness and brands’ recognition. Cecil works with the most reputable online stores as an official seller.
Headquarter: 156 Street, Building 12, Block 20042, Western ext., 1st Industrial Area, Obour, Egypt.
